MAV Beauty Brands is taking Cake Beauty global — with a launch at Boots in the UK. Cake Beauty is the first brand in the company’s portfolio to enter this key market.

Cake Beauty launched exclusively in 290 key Boots doors in the UK, including flagship stores in Covent Garden, Leicester Fosse Park and Nottingham Victoria Centre, which are proven beauty destinations for UK consumers.

The UK launch of Cake Beauty comes on the heels of a successful launch nationally in the U.S. at Walgreens.

Tim Bunch, President of MAV Beauty Brands, says, “We are excited to bring Cake to the UK with Boots. Since the retailer is the leader in the health and beauty category, introducing Cake Beauty in its premium lifestyle haircare segment is a perfect fit.”

Bunch adds, “We’ve had tremendous success bringing this brand to new international markets in 2019 and expect further international expansion in the coming quarters.”

MAV Beauty Brands now has distribution in more than 30 countries and is scaling its brands globally. Cake also recently launched in Mexico, Colombia, South Africa, Turkey and Russia.

More About Cake Beauty

Cake Beauty is a Canadian brand led by its founder, Heather Reier. It grew to cult success status within the millennial demographic, due to creative packaging and consumer-loved scents. Cake’s product line-up includes hair care and body care, with formulas that are “naturally-luxe,” cruelty-free and vegan.

Heather Reier, founder and creative director says, “Cake Beauty launched over 15 years ago in my kitchen and we are now expanding globally. My partnership with MAV Beauty Brands has made this all possible—the shared resources and global retail and distribution network at MAV has enabled me to grow the brand at an accelerated rate globally, increasing awareness around the world.”

Since joining forces with MAV Beauty Brands, Cake Beauty has increased its global footprint by more than 10 times.  

About MAV Beauty

MAV Beauty Brands’ portfolio includes Marc Anthony True Professional, Renpure and Cake Beauty.

The company’s products are sold in over 25 countries around the world, in over 100 major retailers and through over 60,000 doors.